Direct marketing is a type of advertising campaign that seeks to elicit an action (such as an order, a visit to a store or Web site, or a request for further information) from a selected group of consumers in response to a communication from the marketer. The communication itself may be in any of a variety of formats including postal mail, telemarketing, direct e-mail marketing, and point-of-sale (POS) interactions. Customer response should be measurable: for example, the marketer should be able to determine whether or not a customer offered a discount for online shopping takes advantage of the offer.

For many marketers, a comprehensive direct marketing campaign employs a mix of channels. It is not unusual for a large campaign to combine direct mail, telemarketing, radio and broadcast TV, as well as online channels such as email, search marketing, social networking and video. In a report conducted by the Direct Marketing Association, it was found that 57% of the campaigns studied were employing integrated strategies. Of those, almost half (47%) launched with a direct mail campaign, typically followed by e-mail and then telemarketing

Direct Marketing Services Include:

• Direct Mail

• E-Mail Marketing

• Door to Door Leaflet Distribution (DtDl)

• Coupons

• Direct Response Television (DRTV)

Are you ready to go beyond full circle marketing?

If you think that our Direct Mail services may be what your business needs, give us a call at 858-429-5760 to request a price quote today , and take your business beyond full circle marketing!